ABOUT SABINA
After almost 20 years in media tech, I stepped away from my corporate career and eventually found my own clear way forward through coaching. Today I work with mid-career women in media tech to help them overcome self-doubt, so they can make confident decisions and love their jobs again
When I started questioning my own career, I had no idea what came next. Stepping away gave me the space to rethink my direction.
I eventually trained as a Transformative Coach, and now help other women in media tech navigate change, make sense of uncertainty and move forward with greater confidence. I also work with their organisations, because change is easier when it happens on both sides.
My own experience taught me that finding a way forward rarely starts with having all the answers. It starts with asking the right questions, developing the confidence to act, and creating clarity around what comes next.
That thinking sits at the heart of my C³ Framework: Curiosity, Confidence and a Clear Way Forward.
Ask better questions to uncover clarity, opportunity, and perspective confidently.
Build confidence to make decisions, communicate clearly, and lead effectively.
Turn insight into purposeful action with clear priorities and momentum.
I also know what it’s like to question whether you really belong. Despite appearing confident on the outside, I struggled with imposter syndrome and with fitting in culturally, socially and professionally. A personal loss made me question what I actually wanted from my life, and I ended up changing both countries and careers. I know now that there were things I could have changed long before I got to that point.
I’m a bit geeky, and throughout my career I was often the only woman in the room, or one of very few. I’m glad to see things changing, but there’s still work to do. Diversity and inclusion have always mattered to me, through DEI groups, Women in Tech panels, inclusive events and supporting LGBTQ+ initiatives as an ally.
And beyond work? I love to read but quickly forget what I’ve read, (feel free to send me book recommendations!) and I still get unreasonably excited whenever I see wind turbines.
If any of this resonates, I’d love to hear where you are right now and explore how coaching could help you move forward.
I’m credentialed with the International Coaching Federation (ICF) at ACC level and with the European Mentoring and Coaching Council (EMCC) as a Senior Practitioner. My training is accredited by all three main global coaching bodies.
