Helping women in media tech love their jobs again.
Through coaching, I work with mid-career women to help them overcome self-doubt so that they can make confident decisions, grow into the roles they’ve earned, and enjoy the industry they’ve built a career in, without having to leave it.

TRUSTED BY CLIENTS AT:




Does this sound familiar?

You used to be so active in your career, full of energy and confidence but the years have passed and without even realising it you’ve become passive. You know something needs to change…

You used to love solving the technical problems. Now you're stuck in meetings, putting out fires, and you can't remember the last time the work itself felt exciting...

Do you find yourself overthinking every decision, then doubting it the moment you've made it?
You've already read the articles, listened to the podcasts, maybe even asked AI what to do next. Yet you're still second-guessing yourself because information isn't the same as clarity.
Coaching helps you stop overthinking, reconnect with what matters, and make confident decisions you can actually follow through on.
DISCOVER MY METHOD
My coaching uses the C³ approach —
CURIOSITY
CONFIDENCE
CLEAR WAY FORWARD
My method helps you move from feeling swept along by decisions and deadlines to actively choosing your own direction. Built on evidence rather than affirmations, it turns insight into action you’re clear-eyed and brave enough to actually take.
WAYS WE CAN WORK TOGETHER
Packages Designed for Your Next Chapter
For Individuals
Remove the Noise
1-3 months
A focused 4-session coaching programme to help you gain clarity, understand what’s holding you back, and take confident, practical steps forward.
Choosing Yourself
6-9 months
A 7-session coaching programme over 6 months, designed to create lasting change in how you think, make decisions, build confidence, and move forward.
Book a call
Free 30 minutes
Not sure where to start? Let’s have a short discussion
For Organisations
Bespoke Workshops
Interactive group sessions tailored to your organisation
For women in tech or technical teams, shaped around your team’s real challenges.
1:1 Coaching
Personalised coaching for individual growth
For women in tech, new managers, or emerging leaders, as part of your organisation’s development offering.
Retainer Options
Ongoing coaching support for your team
Coaching that is structured around your organisation’s needs. Get in touch to discuss.
SUCCESS STORY
From Self-Doubt to Self-Trust
After over 7 years in broadcast engineering, Emily had built the career she’d always worked towards. She was respected by her colleagues and trusted to solve complex problems, but privately she was lost.
Every decision was overanalysed, meetings drained her confidence, and she couldn’t shake the feeling that she’d somehow become unsure of herself along the way.
Through my C³ Framework (Curiosity, Confidence & a Clear Way Forward), Emily discovered that she didn’t need to start over but instead she needed to reconnect with what mattered most. Together, we rebuilt her confidence, challenged the beliefs that were keeping her stuck, and created a clear path forward.
Today, Emily leads with confidence in a new role, trusts her own judgement, and enjoys her career again.
Meet your coach

Hi, I’m Sabina
For nearly 20 years, I built a successful career in media technology and radio broadcasting in the UK, progressing from Broadcast Engineer to Head of IP Networks. From the outside, I’d achieved what I’d worked so hard for. On the inside, I was stuck in an endless cycle of firefighting, second-guessing every decision, and wondering why success didn’t feel the way I’d expected.
Taking a career break changed everything. It gave me the space to reconnect with what mattered, rebuild my confidence, and redefine success on my own terms.
Today, I help women in media and tech do the same. Through my C³ Framework—Curiosity, Confidence, and a Clear Way Forward—I help ambitious professionals gain career clarity, trust themselves again, and move forward with confidence, without feeling like they have to start their careers from scratch.
If this sounds like you, let’s talk.
Would you like to know more?
Frequently Asked Questions
If you’re feeling stuck, questioning your next career move, struggling with confidence, or simply know you’re capable of more, coaching can help. You don’t need to have everything figured out before you start—that’s exactly what we’ll work through together.
I won’t hand you answers — I’ll help you find your own. Every programme is personalised to you, and clients are often surprised by how much can shift in a relatively short space of time. Every session is tailored to you. We’ll explore your goals, challenges, values, and thought patterns through thoughtful conversation and practical coaching techniques. You’ll leave each session with greater clarity and meaningful actions to move forward.
Transformative coaching goes beyond solving immediate problems. Rather than simply helping you make your next career move, it focuses on the beliefs, behaviours, and patterns that shape how you approach work and life. Together, we’ll uncover what’s holding you back, strengthen your confidence, and help you create lasting change—not just a temporary solution. My coaching combines practical career strategy with deep self-reflection, so you leave with both a clear plan and the confidence to follow through.
The C³ Framework is my signature coaching approach, designed to help you create meaningful and lasting career change. It focuses on three essential stages:
Curiosity – It all starts with getting curious. I support you in exploring and questioning the current situation to uncover hidden patterns, values, and motivations. Through curiosity, you gain clarity, allowing you to see your options more clearly.
Confidence – Building confidence comes from compassion, not criticism. By working through self-compassion and recognizing your strengths, you can start to trust yourself more. I’m here to help you step into your potential and grow your self-assurance.
Clear Way Forward – With clarity and confidence in hand, the next step is to map out your path. Together, we’ll create a strategy for change, helping you clarify your next steps and the actions needed to make it happen.
Rather than treating these as isolated steps, we revisit each one throughout our work together. As your goals evolve, we’ll work together in creating lasting personal and professional growth.
Clients come to me for support with career transitions, confidence, imposter syndrome, leadership development, decision-making, workplace challenges, career progression, and finding greater fulfilment in their work.
Sessions are virtual by default. I know how projects and deadlines in media can shift without warning, so I aim to be flexible with rescheduling, and I offer times outside standard hours if needed.
Yes, I’ve coached women from multiple media organisations, many in roles very like yours: technical, senior, and quietly wondering if there’s a way to feel like themselves at work again. I also spent nearly 20 years in media tech myself, so I understand the industry from the inside, not just in theory.
I’m credentialed with the International Coaching Federation (ICF) at ACC level and the European Mentoring and Coaching Council (EMCC) as a Senior Practitioner. The Transformative Coach training I completed is accredited by all three leading global coaching bodies.
Possibly, many companies have budgets for this kind of development. If yours does, I can put together a proposal you can share with them, so you don’t have to work out how to ask. Or if you’d rather keep it separate from work, self-funding is also an option too.
Coaching isn’t about giving advice or telling you what to do. Instead, I help you uncover your own solutions through powerful questions, reflection, and accountability. While therapy often focuses on healing the past, coaching focuses on helping you move confidently toward the future.
No. I’m not a qualified therapist, and coaching isn’t the right fit for everyone or every situation. If it seems like therapy would serve you better, I’ll tell you, and help you find the right person.
Sabina's coaching has completely turned my professional life around. Our time together coincidentally spanned across myself going through recruitment, while in a previous role, all the way through to starting a new role in a new company.
Emily Bergün Media & Broadcast Technology Specialist